This was 10 years ago, and I’ll share my story a little later.
10 years ago, all the tools and information we have today didn’t exist.
But today there's a different problem when it comes to creating a successful online course - one I'm sure you have faced if you've ever tried to create and launch your course.
It’s no longer a problem of not having information.
It’s a problem of…
Because there’s plenty of information out there on how to create your course, what tools to use, and what to do.
But most of that information is confusing, overwhelming, and created by someone who has only ever created an online course about creating online courses!
Would you feel comfortable getting on a flight if the pilot has never actually flown before, and his only credentials were that somehow he created a course on “how to fly a plane?”Of course not! But when it comes to the online course world that’s basically what happens when you learn from someone who has only created a course about creating courses!
No wonder so few people succeed in this space these days.
They’re learning from the wrong people!
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Over the past 8 years my team and I have created and launched 450+ online courses for ourselves and our clients.
That’s more than Masterclass, more than Russell Brunson, and I’m not 100% sure, but it’s…
This is what we do every single day.
When all the gurus jumped from one hot trend to another, we focused on online courses.
Every single day. For the past 8 years.
We have created courses on real estate, laundromats, music, public speaking, leadership, relationships, financial compliance, health, meditation, tattoos, horse training, and much more.
Name any niche and it’s very likely we have created at least one course for that niche - and probably a lot more than one!
This has allowed us to become the best at what we do, but until today, we have kept most of what we have learned behind closed doors.
We have reserved our strategies, tactics, and hard-earned lessons for our Done for You clients who pay us $20,000+ to create their online course and for attendees of our exclusive in-person events.
Because I’m seeing more and more horrible, incomplete, and completely wrong information being promoted in this space.
Information that could be completely harmful to your business and lead you to weeks, if not months, of running in circles, wondering why you still haven’t created your online course… Or why it’s not selling.
Potential clients come to us all the time after getting burned by gurus who overpromise, underdeliver, and waste their hard earned money and valuable time.
There is a path to successfully creating and launching your online course.
There is a step-by-step process you can follow to create your course fast and maximize the odds that it will sell.
But this process has nothing to do with “little-known secrets” or “the newest ChatGPT hacks.”
And everything to do with the foundational truths we have discovered after creating 450+ online courses.
An-in depth, step-by-step breakdown of the entire course creation process we have used to create 450+ online courses.
Create a catchy, powerful course title easily with these power words!
Value: $19
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We’ve used this outline template with over 300 courses to get a well-structured course every time.
Value: $49
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Pricing = profitability. This cheatsheet shows you the best way to price your course for maximum profit.
Value: $197
FREE
We don’t recommend only using AI to create your course, but you can make the process faster with these power prompts!
Value: $97
FREE
Nearly every niche can be profitable, but if you’re not sure what to focus on, this list will help you decide.
Value: $97
FREE
I’m doing this because I remember how hard it was to create my first course 10 years ago.
I was a fitness bootcamp instructor and I knew there was more I could be doing.
I had a vision for a course. I knew it was needed and I wanted to help people at scale, but I had no idea where to start.
But I got to work anyway. I hired writers, composers, a video production company, tech whizzes to build my website, designers…
I was super proud of how it turned out, but looking back on it 10 years later, one thing stands out to me.
I wish I had someone there to guide me.
Someone to tell me “hey, don’t waste time on this” or “you might want to be careful here.”
But instead I had to make many costly mistakes and spin my wheels for longer than I’d like to admit.
While working with 450+ clients I’ve seen the incredible impact an online course has not just on their lives, but also on their audience’s lives.
Because an online course isn’t just about life-changing income for you, the creator…
It’s about the lives you can change with your online course.
This is a master course most gurus would charge $497, if not $997 for.
But I’m not looking to make a profit on this. If we break even on advertising costs, I’m happy.
If we don’t, I might have to raise the price to $99, then $199, and keep going until the numbers make sense.
Either way, I want to get this into your hands at the most affordable price possible for two reasons.
FIRST:
with the influx of terrible, AI-generated courses I want to give a leg up to those who want to create a real, high-quality course.
And second: I know once you’re inside of this course you’ll be WOWed by the quality and you might consider hiring my team to help you create your very own master course.
Plus…
Many of our 450+ clients have spent YEARS wanting to create a course before they came to us.
Some signed up for software…
Bought all the gear…
But ended up doing nothing because they didn’t have a clear path forward.
What do you focus on?
At every point of the course-creation process there are a million things you could be working on.
And each of those different things had dozens of different ways you can implement it.
It’s easy to get paralyzed, overwhelmed, and push it off until later.
Which means you’ll start making money and helping people all over the world much faster.
And the best way to get it done fast is to follow the process of those who have already done it before you.
Otherwise you’ll spend too much time on things that don’t matter and too little time on things that do.
Tony Robbins had Jim Rohn.
Russell Brunson had Dan Kennedy.
Every successful person you know had mentors. Those who had done what they want to do and could show them the most optimal way of reaching their goals.
That’s why inside the Course Creation and Launch Mastery Blueprint you’ll get the entire process for creating a successful online course.
Starting BEFORE you even start working on the course - because there are a couple important traps you have to avoid before you even get started…
Going over the best way to create the content, price the course, produce it…
And, of course, how to approach your course launch and promotion - because without marketing it’s unlikely you’ll sell anything!
Why “how many modules should I have” to sell my course for $1000 (or your goal price) is the completely wrong question to ask… And what to focus on instead. (Lesson 3.1)
The dangerous reality behind pre-selling your course and what we recommend based on 8 years of experience. (Lesson 6.1)
The incredibly powerful SEED method to making sure you engage every single one of your students and keep their attention through each of your lessons. If you don’t include this, you might scare away 75% of your audience! (Lesson 4.4)
The surprising reality of what courses sell and what courses don’t… And why trying solve ALL of your audience’s problems in one course doesn’t work. (Lesson 2.1)
The most important thing to determine BEFORE you ever start creating your online course. (1.3)
Why using demographics to determine your target audience does not work… And what to focus on instead. (1.5)
The most common mistake people make when it comes to planning out their course content… And how to not only avoid it, but profit from it! (3.1)
The simple, yet powerful story formula to use anytime you want to connect with any audience. (4.5.1)
The only time you should create a course under $100… And why we usually don’t recommend it. (2.2)
How to pick your course topic even when you have no idea what you should teach. (1.4)
The most powerful course promotion strategies to get sales on a budget - or even completely free! (7.2)
The key elements of a high-converting online course sales page. (6.7)
The 5 surprisingly simple, yet incredibly powerful questions to ask yourself when trying to come up with the perfect course name. (3.3)
The ONE thing to avoid saying in your lessons to create a true connection with your audience. (4.2)
The exact structure we use for organizing content to make sure it never gets lost or accidentally deleted. (1.2.1)
How to package your course and what to include inside of it to maximize revenue. (2.3)
Don’t put THESE things inside of your course to prevent huge headaches in the future. (4.8)
The three types of teachers and why I can pretty much guarantee you have a course inside of you. (1.2)
And much more…
1.1 Welcome - Setup For Success
1.2 But Who Am I To Teach?
1.2.1 How To Stay Organized
1.3 Why Do You Want To Create This Course?
1.4 How To Pick Your Topic
1.5 Who Will Your Students Be?
1.6 How To Find--and Solve--Your Audience's Problems
1.7 Build and Engage Your Audience
1.8 Create Your Free Lead Magnet
2.1 What Sells and What Doesn't
2.2 Cheap VS Expensive
2.3 What To Include (So You Can Charge More)
2.4 Under What Brand Will You Launch Your Course?
3.1 More Is Not More
3.2 Other Ways To Deliver Your Course Content
3.3 How To Name Your Course
3.4 Naming Your Course In Action
3.5 It’s Time To Create Your Course Outline!
3.6 How To Organize Your Course Outline
3.7 Bonus Modules and Live Call Recordings
4.1 Three Options For Writing Your Course Content
4.1.1 Teleprompter Walkthrough
4.2 Best Practice For Video Content Creation
4.3 Great Ways To Start A Lesson
4.4 Using The SEED Method To Engage All of Your Students
4.5 Incorporating Stories: Four Story Formulas You Need To Know
4.5.1 Incorporating Stories: The Triangle Formula
4.5.2 Incorporating Stories: Customer Success story
4.5.3 Incorporating Stories: Lessons Learned (What I Learned, What I Realized)
4.5.4 Incorporating Stories: Objection Destroyer Story
4.6 How To Wrap Up Your Lessons
4.7 Supporting Materials For Your Lessons
4.8 What Not To Include In Your Course
5.1 The Best Way To Connect, Build Your Brand, and Make More Money
5.2 Your Options To Producing Your Lessons
5.3 Other Tools You Might Need
5.3.1 Trello
5.4 Best Practices For Delivering Your Content and Increasing Engagement
6.1 The Truth About Pre-Selling Your Course
6.2 Timed Enrollment VS Open Enrollment
6.3 How Will You Release Your Lessons
6.4 Front End Setup
6.5 Backend Setup
6.6 Sales Page Ingredients
6.7 Sales Page Elements
6.8 Webinar Funnel
6.9 Live Webinar Funnel Overview
7.1 Free VS Paid Promotions
7.2 Free Promotion Strategies
7.3 Pay To Play - Paid Advertising Options
7.4 The Long Game: There's No Such Thing As An Overnight Success.
7.5 Let’s Wrap Up
★ Bonus 1: How to Hire an Ad Manager
★ Bonus 2: Worksheets Google Drive Hack
★ Bonus 3: Course Refund Policy Example
Create a catchy, powerful course title easily with these power words
Value: $19
FREE
We’ve used this outline template with over 300 courses to get a well-structured course every time.
Value: $49
FREE
Pricing = profitability. This cheat sheet shows you the best way to price your course for maximum profit.
Value: $197
FREE
We don’t recommend only using AI to create your course, but you can make the process faster with these power prompts!
Value: $97
FREE
Nearly every niche can be profitable, but if you’re not sure what to focus on, this list will help you decide.
Value: $97
FREE
Simply getting this course will not make you an overnight success.
Yes, with all of the systems and processes inside of this course you’ll know exactly what to do and exactly what to focus on at each stage of the course creation process.
You’ll know exactly what to do to create a high-quality course that is likely to sell.
And you’ll never wonder what to do next…
But you’ll still have to do the work.
If you’re looking for a magic pill… You won’t find one here.
But if you’re looking for a clear, step-by-step blueprint to finally getting your course done and selling… This is for you.
You’re getting access to our complete Course Creation and Launch Blueprint Master Course plus bonuses to make your course creation journey easier.
Yes! You get everything you need to create a successful online course inside of this Master Course, but if you’d like our team to support you throughout the process or create your course for you, we offer those options.
Anyone who wants to create a successful online course! Whether you’re still in the early stages and just thinking about it or you’ve already started and not sure where to go next… This will help.
I haven’t taken all of the other courses out there, but I know one thing. My team and I have been doing this day in and day out for 8 years straight. We have created 450+ online courses and this is all we do. That’s why I can pretty much guarantee this will be the most useful (and most affordable) course on creating and launching your successful course you’ll ever get.
No.
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